Because how we treat our bodies has a direct correlation to not only our health but the health of our children to come. We now know far too much about genetics, epigenetics and how they correlate to our health status to ignore the fact that how we choose to live has a MASSIVE effect on ourselves and future generations. We are driven to ensure that all people know the best way to care for a human body so we, as humans, will continue to grow and advance unincumbered by the chronic disease epidemic overcoming first world nations world wide.